Feminine Trends implements the recommendations and decisions made on health safety by the CDC (the Centers for Disease Control and Prevention) and the WHO (World Health Organization) or any competent national body on the subject. We are constantly updating them to meet the requirements and recommendations issued by the CDC, whether for the protection of our employees, external stakeholders, and customers.
Within the framework of the recommendations enacted by the CDC or any competent national body or council on the Covid-19 issue, we are implementing health security measures to protect our employees and external contributors from possible contamination by the Coronavirus - Covid-19. Wearing a mask is compulsory for all employees and external contributors entering our premises, a safety distance of one meter is set up between employees and hydroalcoholic gel is made available to all employees and external contributors, a direction of circulation is set up, the number of people is halved and a spacing between them is applied in the common room for meals and breaks.
Without forgetting a compulsory temperature reading is carried out at the entrance of our premises for all persons (employees, external contributors...), a protective mask is given to each person entering our premises.
Enhanced cleaning and disinfection measures are being put in place to complement the measures put in place against the spread of Coronavirus - Covid-19.
With Covid-19 affecting us globally; more importantly, medical and the garment/ fashion industry, we saw thousands of fashion designers and professionals in the field come forward; and in some cases, sacrificed themselves, to provide for their communities urgent medical assistance in hospitals (medical professionals) and mass production of masks (seamstress and fashion designer professionals) to mitigate the damages of the pandemic. While retaining the idea that the virus is not yet "under control"; today in the world, we cannot ignore the fact that without those masks, we could have had more than 40 million cases and one (1) million deaths, had not those masks been produced rapidly. The Group PCJ Marketing & Webmedia communication Company, together with its subsidiaries and business units PCJ Holding, has decided to take the lead with a major contribution for sewing and fashion professionals.
A contribution of US$25,000,000 is set up to support Fashion Designers in our e-commerce program and our Best Designer Contest:
- US$10,000,000 is allocated as a grant for any man or woman wishing to participate in our Best Designer Contest to be held in the summer of 2021. This subsidy will allow a maximum of participants to benefit from a half-price registration, i.e. US$200.00 instead of US$400.00. Since the competition will be held simultaneously in 12 countries, and as participants register, we will use this subsidy until funds are depleted. All participants, whether they receive a grant or not, will have an equal opportunity to win the Grand Prize Winner of US$100,000 per country (12).
- US$15,000,000 is allocated as a grant to allow fashion designers from the 12 countries involved in the competition, as well as those who do not wish to participate to have equal access to one of our four (4) e-commerce sites to sell their products to the world. All women and men, participating in the competition or not, will be offered the first three (3) months of membership on one of our four (4) e-commerce sites (a maximum amount of US$1,200.00). Again, we will use this subsidy for its purpose until funds are depleted.
We would like to remind all those interested, that the 6 websites, including the competition site will benefit a worldwide visibility as each one is present on all social networks (FB, Tweeter, Instagram, YouTube, LinkedIn, and Pinterest); a marketing campaign, webmarketing and digital communication, without mentioning videos on YouTube to feature our brands as well as the products made by the Fashion Designers